Monday, 12 January 2009
Tuesday, 18 November 2008
primary research questionnaire
primary research questionnaire
My objectives of the questionnaire are to see how many people recognise products in bond films especially quantum of solace and whether this has lead to them purchasing a product they have seen.
my sample will cover males and females of a range of ages that have seen bond films and more importantly quantum of solace
Advantages of a questionnaire
contacting large numbers of people quickly, easily and effiecently
relatively quick and easy to create
easy to evaluate answers as evryone answers the same questions
can gain sensitive information as it can be done anonymously and in private
Disadvantages of a questionnaire
difficult to explore comoplex issues and opinions limited depth of response
difficult to ascertain th vadility or truth of respondents' answers
questions can be misunderstood
data can be biased as only an certain sample of people are questionned
My objectives of the questionnaire are to see how many people recognise products in bond films especially quantum of solace and whether this has lead to them purchasing a product they have seen.
my sample will cover males and females of a range of ages that have seen bond films and more importantly quantum of solace
Advantages of a questionnaire
contacting large numbers of people quickly, easily and effiecently
relatively quick and easy to create
easy to evaluate answers as evryone answers the same questions
can gain sensitive information as it can be done anonymously and in private
Disadvantages of a questionnaire
difficult to explore comoplex issues and opinions limited depth of response
difficult to ascertain th vadility or truth of respondents' answers
questions can be misunderstood
data can be biased as only an certain sample of people are questionned
product placement in james bond films especially quantum of solace
secondary research
products in quantum of solace
this lists the products which are in the new bond film
$50 million dollars worth
this articles shows how much money the bond film made from product placement and how much it relies on it
secondary research
products in quantum of solace
this lists the products which are in the new bond film
$50 million dollars worth
this articles shows how much money the bond film made from product placement and how much it relies on it
Wednesday, 22 October 2008
Monday, 13 October 2008
Entry One
What are the arguments against product placement in the UK and how is this different from product placement in British film?
I was intrested in product placement laws in the UK and wondered why it was banned as it is not in British films or in the USA. I also questioned why other types of advertising which is forced upon you like product placement is not illegal.
http://www.ofcom.org.uk/consult/condocs/product_placement/summary/
http://www.guardian.co.uk/film/2008/aug/20/advertising
http://news.bbc.co.uk/1/hi/entertainment/4800904.stm
I was intrested in product placement laws in the UK and wondered why it was banned as it is not in British films or in the USA. I also questioned why other types of advertising which is forced upon you like product placement is not illegal.
http://www.ofcom.org.uk/consult/condocs/product_placement/summary/
http://www.guardian.co.uk/film/2008/aug/20/advertising
http://news.bbc.co.uk/1/hi/entertainment/4800904.stm
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