primary research questionnaire

primary research questionnaire

My objectives of the questionnaire are to see how many people recognise products in bond films especially quantum of solace and whether this has lead to them purchasing a product they have seen.

my sample will cover males and females of a range of ages that have seen bond films and more importantly quantum of solace

Advantages of a questionnaire
contacting large numbers of people quickly, easily and effiecently
relatively quick and easy to create
easy to evaluate answers as evryone answers the same questions
can gain sensitive information as it can be done anonymously and in private

Disadvantages of a questionnaire
difficult to explore comoplex issues and opinions limited depth of response
difficult to ascertain th vadility or truth of respondents' answers
questions can be misunderstood
data can be biased as only an certain sample of people are questionned

product placement in james bond films especially quantum of solace

secondary research
products in quantum of solace
this lists the products which are in the new bond film


$50 million dollars worth
this articles shows how much money the bond film made from product placement and how much it relies on it

Explore the use of product placement in British film and possibly the chance of it appearing in British television.

ofcom

guardian

bbc news

Entry One

What are the arguments against product placement in the UK and how is this different from product placement in British film?

I was intrested in product placement laws in the UK and wondered why it was banned as it is not in British films or in the USA. I also questioned why other types of advertising which is forced upon you like product placement is not illegal.

http://www.ofcom.org.uk/consult/condocs/product_placement/summary/
http://www.guardian.co.uk/film/2008/aug/20/advertising
http://news.bbc.co.uk/1/hi/entertainment/4800904.stm